Palletline business Mike Watson Transport (MWT), is playing a pivotal role in supporting the fast-growing operations of Delamode International Logistics, a leading third-party logistics (3PL) provider based in Southampton.
The collaboration between the two businesses has quickly developed into a trusted and efficient partnership, built on clear communication, operational flexibility, and consistently high levels of service.
Delamode International Logistics, part of the wider Delamode Group with operations across the UK, Europe, and the Baltic states, operates a 467,000 sq. ft bonded warehouse with over 60,000 pallet spaces. The company handles a wide variety of products including toys, sports equipment, and high-value tech, supplying major retailers and Amazon fulfilment centres across the country.
With outbound volumes set to quadruple during peak trading periods—Delamode International Logistics turned to Mike Watson Transport, based in Bordon, Hampshire to ensure the capacity and capability to meet demand.
From the outset the MWT team implemented a stand trailer swap system, enabling a continuous flow of outbound freight. Plans already in motion to double trailer capacity as volumes increase.
Chris King Head of Freight & Transport Operations (eCommerce and Multi-Channel) of Delamode International Logistics explained the importance of the decision:
“Compared to other providers, MWT offered the best combination of responsiveness, POD visibility, and pricing transparency. Ultimately, it came down to trust. They understood our business, anticipated our needs, and delivered results from day one.”
From early morning deliveries into major retailers to late-night arrivals, MWT is actively preparing to support Delamode International Logistics’ complex and time-sensitive delivery schedules. The team is also working closely with Palletline depots nationwide to enable out-of-hours delivery capability, a growing requirement as Delamode International Logistics supports major retail promotions and new product launches.
MWT’s use of Qargo, an intelligent transport management system, gives Delamode full transparency across its pallet movements, including real-time job pricing and instant proof of delivery (POD) access—crucial for time-critical deliveries into Amazon and other retailers. The visibility the system provides has significantly reduced internal administration for Delamode International Logistics, helped to accelerate customer invoicing, and allowed the operations team to monitor performance in real time.
“The system tells you the cost of each pallet upfront and gives you PODs within minutes of delivery. That keeps our customers happy, speeds up payment in turn streamlining the process,” said King.
Service levels have been strong from the outset, with early KPI tracking showing an industry leading 98% on-time performance. As peak season approaches, plans are in place to further scale support, including introducing a second daily trailer and increasing flexibility across the Palletline network.
Steve Thorpe, Head of Commercial at Palletline Logistics, commented:
“Partnering with Delamode International Logistics at such a crucial time reflects the trust and collaboration between our teams. It’s more than a logistics solution—it’s a shared commitment to growth, reliability, and long-term success.”
David Simonds, Managing Director, MWT said:
“Supporting Delamode International Logistics’ growth has been a real opportunity for our team. This partnership shows the strength of our people and our systems working together. Our team takes pride in ensuring every delivery is on time and every process is transparent. As volumes grow, we’re ready to scale further, giving Delamode International Logistics the confidence to expand knowing their logistics are in safe hands.”
Chris King agreed, adding:
“MWT and Palletline are not just service providers—they are a critical part of our operation. Their flexibility, technology, and commitment to communication give us the confidence to scale fast and deliver for our customers, no matter how complex the challenge.”
