Efret, the pan-European transport specialist, has announced an expansion of its e-commerce operations after achieving significant milestones with global online retailers – including a 99% on-time performance score for Amazon and continued growth with Cainiao.
The move follows recognition from Amazon Relay, the programme which named Efret a “pioneer of European transport solutions” in 2024. Efret has been a trusted Amazon partner since 2012 and a key contributor to its ‘Light Weight’ programme since 2017, offering flexible 7.5-tonne truck solutions that navigate strict weekend driving bans and regional transport regulations.
Efret CEO & Co-Founder Alain Jestin reflected on the evolution of their partnership with Amazon:
“Relay was a game changer for us – streamlining communication into a single portal, reducing admin hours, cutting down human error, and mitigating the risks of delays. Our 99% on-time performance shows what’s possible when technology and commitment align.”
In parallel, Efret’s partnership with Cainiao, Alibaba Group’s logistics arm, has grown rapidly as they scale their European presence. Efret provides tailored road freight and customs clearance solutions, supporting Cainiao’s expanding cross-border e-commerce network.
To meet rising demand and ensure continued excellence, Efret is expanding its e-commerce focus across multiple areas, including:
- Expanding the e-commerce team with additional traffic coordinators / account managers focused on high-volume e-commerce flows.
- Growing its digital freight platform capabilities, further optimising tools that integrate directly with Amazon Relay and Cainiao’s logistics systems.
- Strengthening operational cover to ensure resilience during peak trading periods.
Efret currently operates high-spec, high security mega trailers, vans and 7.5-tonne trucks, delivering approximately 200 e-commerce loads weekly, with capacity surging by 30% during peak seasons. Its growth strategy is rooted in operational agility, automation, and customer-centric service.
“Achieving consistent performance at scale for Amazon and Cainiao proves that our model works,” Jestin added. “Expanding our e-commerce team ensures we keep delivering the quality and speed today’s retail giants demand.”
